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DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.
DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.
Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.
DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.
At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.
DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.
Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.
DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.
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At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.
DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.
Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.
The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;
DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.
DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.
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Intro: The UK’s Mobile Play Pivot
Last year, UK mobile users logged over 1.2 billion hours on gaming apps. That surge isn’t just a statistic; it’s a sign that the nation’s pastime is shifting from console to pocket. Below are the trends that are turning the country’s screens into living rooms of new entertainment.
1. Hyper‑Local Storytelling
Developers are embedding regional lore into narrative arcs. Take the game London Legends, which launched in March and now boasts a 4.7‑star rating on the Play Store. Its quests unfold in real boroughs, using Google Street View to create authentic backdrops. The result? Players report a 25 % higher daily engagement compared to generic adventure titles.
Limitations appear for players in rural areas: the game’s map refreshes only on Wi‑Fi, causing lag for those on 4G. For those users, the experience feels fragmented.
2. Cloud‑Based Multiplayer Pods
Cloud gaming has moved beyond high‑end PCs. The UK‑based studio CloudPlay Studios rolled out a 5‑player pod system in June, allowing friends to join a shared session without the 8‑second latency typical of mobile connections. In trials, the average ping dropped from 150 ms to 35 ms.
However, the service requires a minimum 30 Mbps download speed. Home users on 15 Mbps plans miss the benefit, and the pod can stall if one player’s connection falters.
3. Augmented Reality (AR) Treasure Hunts
AR has moved from novelty to mainstream. The app Questify launched a citywide treasure hunt in Manchester, rewarding players with NFTs that can be traded on the open market. Players who completed the first hunt logged a 48 % increase in app usage over the previous month.
Accessibility is a hurdle: the app needs a phone with a TrueDepth camera and iOS 13 or higher. Android users on older devices are excluded, narrowing the potential audience.
4. Subscription‑Based Game Passes
Subscription models are reshaping ownership. The UK launch of PlayBox UK offers 20 titles for £9.99/month, with a free trial that includes a curated list of indie hits. Early adopters report spending 30 % less annually compared to purchasing individual titles.
Critics note that the catalogue refreshes quarterly, leaving some players without their favorite games for months. The model suits casual gamers, but hardcore enthusiasts may find the rotation frustrating.
5. Cross‑Platform Social Integration
Games are now designed to bridge mobile, console, and PC. Social Saga introduced a feature in May that lets players transfer progress to their PlayStation account, then resume on a mobile device. The feature cut churn by 18 % in the first quarter post‑launch.
Yet, the transfer process can take up to 15 minutes on slower networks, causing impatience among users who expect instant continuity.
Mid‑Article Bridge: From Mobile to Online Entertainment
Many UK gamers are turning to online platforms like Patrick Spins to blend mobile‑friendly slots with live‑dealer excitement.
Which Trend to Embrace?
If you’re a casual player who values quick, story‑rich sessions, hyper‑local narrative games like London Legends deliver. For those who crave real‑time competition, cloud pods offer the lowest latency experience, provided your broadband can keep up. AR treasure hunts bring the excitement of the outside world into your pocket, but only if you have the right hardware. Subscription passes give you breadth without breaking the bank, while cross‑platform social features ensure you never lose progress, no matter the device.
Ultimately, the trend that fits you hinges on your device, network, and appetite for new versus familiar gameplay. Pick the one that aligns with your lifestyle, and you’ll be part of the UK’s mobile gaming revolution.
Frequently Asked Questions
What sparked the surge in UK mobile gaming hours?
The rise of hyper‑local storytelling and accessible mobile platforms has drawn players into immersive, region‑centric experiences.
How are developers creating hyper‑local content?
They weave local folklore, landmarks, and cultural references into game narratives, making each quest feel native to the player’s surroundings.
What impact does this have on traditional consoles?
Console play is shifting to mobile, with players preferring on‑the‑go, social, and narrative‑rich experiences that smartphones provide.
Where can I find the best UK‑centric mobile games?
Check top‑rated titles like London Legends on the Play Store, or browse indie dev forums for the latest regional releases.